ATTRACTIVE DESCRIPTIONS FOR YOUR E-ZINE

July 9, 2009 Written by Mr X 0 Comment

One thing we didn’t touch on, and we really should, is writing attractive descriptions for your e-zine. Let’s face it, you really want to do everything in your power to get people to opt-in to your e-zine and putting out a description like this…

“Please sign up for my e-zine newsletter on Internet marketing”

Isn’t going to do it. I mean can you say “yawn city?”

Getting people to sign up for your e-zine is very similar to getting them to buy your product, even if it is free. See, the misconception that a lot of people have is that if you give something away for nothing, everybody is going to jump all over it. This couldn’t be farther from the truth.

Let me ask you a question. Do you think if you brought 100 people into a room with you and held out your closed fist and said to them, “What I am holding in my hand I am now going to give to each of you for free” and then you opened your hand to expose a handful of marbles, do you really think all 100 people will grab a marble? Maybe if there are some marble collectors, yeah. But for the most part, you’re probably going to be left with a handful of marbles.

So when you write a description for your e-zine, you really want to write something that is going to grab a person by the throat and make them want to join that e-zine.

Here’s an example of an e-zine description that I would write for that Internet marketing e-zine example that I gave you above. Tell me if this description doesn’t make you want to subscribe to this e-zine.

Are you tired of all the Internet marketing books that give you nothing but the same rehashed garbage? Are you just dying for something that is really fresh and unique? Well, you’ve come to the right place. My Internet Marketing Masterpiece E-zine is the only e-zine you will ever need to subscribe to. I’ll be sending out the latest and hottest info on a number of topics including…

Internet advertising, Blogs, Adwords, Adsense, Joint Ventures, Forums, Safelists…and on an on.

If it’s about Internet marketing, it’s in my Internet Marketing Masterpiece E-zine. So what the heck are you doing sitting on your behind? It’s free! So subscribe today and get a free gift. My own book on writing sales copy called “Super Charged Sales Letters.”

See you on the inside.

Now THAT is a description of an e-zine that is going to get people to want to opt-in to it.

Sad to say, but you will never hear truer words. The world we live in is all about marketing and perception. It doesn’t matter how good your product is. If you don’t market it in a way that makes people go “Wow, I have GOT to have this thing” then you’re not going to make many sales.

This goes for freebies as well. Yes, even e-zines that are free to join need to be promoted properly. Therefore, if you’re going to have any chance of a person seeing your e-zine description in a directory and then running to hit the subscribe button, then you better make sure that your description is a kiler.

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You can create products even when the budget is just enough for a shoe string

July 2, 2009 Written by Jerry Johnson 0 Comment

Whenever I have tried to suggest that the best way to make money online would be the creation of ones own products, people seem to die that very instant. Either they shriek and expostulate how they have no money for the making of own products or they just stay silent and turn away without any expression. But, in reality, because you are unaware, you are building a misconception. It is because you can create your very own products and that too buy paying just about nothing. I am here to tell you how to do it and so read on if you want a cheap alternative.

Firstly, a product does not always have to be a cream or soap or some material thing. Ever heard of anything called informational product? Well we will sell the same. Basically, this product will provide information to people about anything you choose to tell them. The product can then be designed to include either written or verbatim information or instructions. They will also have some definite formats for the purpose. These formats may be anything from PDF to Mp3 and can be easily availed at a cheap rate. Sometimes they may also be got for free.

I personally feel that PDF files are better and easier to use rather than use any other form. Basically, it is the ease of development which pulls me. You can easily get word docs to transfer into PDF and the work will be done. In fact if you are looking for the Office pack then you can get it online and that too for free! Once you find it, just download and it will install smoothly of its own.

The benefit of the Open Office software is that along with all the functions and file creations, it will allow you easy development of PDF. The older version of the MS Office however, looks for external added PDF makers to work properly. So, you can get the Open Office if you want because no one has ever been heard to complain about it.

So, if you are harbouring thoughts of excess expenditure then just shove them off. There are very cheap alternatives available and you can even access free solutions for your work. With all the cheap material around you, do something constructive, get a video done, an e-book written and start making money. Once you start off, you can easily accumulate money and move on to better products.

But never say that creation of own product is expensive because shoe string budgets have also been highly successful in this industry.

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