Most Valuable Website Real Estate?

December 9, 2009 Written by Jason Parker 0 Comment

Are you utilizing the most valuable real estate on your website?  Odds are you’re leaving up to thousands of dollars per month on the table because I’ve personally only heard one other person in marketing talk about this… even though it’s being implemented by some of the richest marketers online.

There’s one particular piece of website real estate I want to talk about that can make MAMMOTH profits from.  It has to do with the process of opt-ing into your e-mail list.  The piece of your website that you MUST utilize is this… The page right after opt-in… whether it be from a squeeze page or blog.

This is probably THE most valuable piece of real estate on your website because of a couple reasons. 

1, Everyone you generate on your e-mail list will see this page (which means you should promote the most profitable offer you’ve ever promoted there). 

2, A pure buyer will buy anything. They’re addicted to spending money. Why not put something right in front of his face after opt-in?

Most pages after the opt-in simply say “Please check your e-mail box and click the confirmation link to receive your free report (or whatever).” 

This page should not only say this at the top, but you should try to sell something on this page at the same time.  Whether it’s a sales page for your own product or a link to an affiliate sales page, or a rectangular banner, this is a place you can generate a lot of sales.

I actually use single opt-in, which creates a better user experience for the prospect I believe.  My message after opt-in says something like, “Thanks for signing up.  Your freebie is being e-mailed to you as we speak.” 

Then there’s an offer right underneath. 

If you use double opt-in, just promote underneath your message that says they must confirm their email address.

Let’s talk about another piece of valuable website real estate… Inside your freebie at the end of a PDF report you should sell something because again, everyone on your list will see this. 

Not everyone on your list will see every offer you promote to them after. 

Another good place is similar… on the freebie download page.  You can monetize that as well and make great money.

So… if you want to utilize your valuable website RE, here’s the process you should take:

1) Offer something on the page after opt-in along with your message to confirm your e-mail.

2) Offer something on your freebie download page and/or inside your freebie.

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Fire Your Biggest Guns to Make More Money

November 30, 2009 Written by ProIMer 0 Comment

I’m one of those logical type marketers. I believe in a simple formula, if you do A you get B as the result. So what I do is find the best strategies to make the most money and do it. I focus a lot more of my time and effort to that strategy and improve it as I go along. This is what I call firing your biggest guns. It’s about choosing your best money maker and sticking with it until you get the most out of it.

If you do A you get B is really a logical formula, you do one thing, you get the equivalent result. So if you find the one that makes the most for you, then it’s simply a no-brainer to keep on doing it. Repeat what makes the most money over all else. It might sound dumb to say but you’ll be surprised at how many people waste so much time in doing what works less over what works more and they try to do a lot of things at the same time too.

Does this sound like you when you were starting? I’ve observed this is especially common among newbies in Internet marketing but you’ll be amazed that some old timers in IM still do this from time to time. It’s easy to get attracted by the new and shiny internet marketing technique out there only to discover that the new and shiny doesn’t really make more for you.

So what you must do to make more profit is to use and act on your biggest money maker and focus on it. Repeatedly work on it until it makes the most for you.

Have you ever said to yourself, “I know if I do this I’m going to get better results than this, and that’s why I’m doing this over this.” That is correct thinking, that is a good success mindset.

You know, just do the money makers over and over again. I know a guy who built his business with just a couple of tricks, with just a couple of strategies, and those same strategies I use daily, I have other ones too that I’ve used daily in the past, I change strategies as I go but basically I’m finding stuff that works better and better so I put it above the rest. So that’s what you’ve got to do. You just got to do what works. Fire you’re biggest guns all the time. Don’t worry about these little guns you have.

This is the reason why they have tanks in battlefields right? It is the most effective. Do the same with your online business. Find the most effective and profitable strategy and stick with it. Enjoy!

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Success Mindset: Take Pride in What You Do

Written by ProIMer 0 Comment

Internet marketing requires a lot of work when you’re starting. Like any brick and mortar business, it will take a lot of your effort, money, and time in the start. However, people around you won’t believe you at first. This is what makes it harder than it already is.

They just won’t see its value in the beginning. They would think that you’re simply nuts to try to make money online but you should continue with it. Have faith; take pride in what you do. This is a business. It’s more than just a website. It’s a start of a livelihood that will support you for years to come.

Back in the day, when I first started in late 2004, it was in December 2004 or January 2005, back then I would really be tired, I didn’t have knowledge and skills back then. I’ll be really tired; I’d be making a couple of cents a day from Adsense clicks when I first started, and I was really tired, and my wife now who was just my girlfriend at that time would ask, why are you so tired?

It was as if I don’t have any reason to be tired because I wasn’t making any money with my business. Well you have to treat it like a business in the beginning. If you’re tired you have a reason to be tired. You’ve been working your butt off. No matter how much money you make today or not. Treat it like a business; take pride in it, no matter what. No one’s going to believe it until you make it. No one’s going to believe it. My family didn’t believe, and they even wanted me to take three jobs.

They wanted me to take three jobs. Did you ever take three jobs?  I assume not. I dropped out of college and I think that was some kind of punishment but they wanted me to go back to college, they wanted me to see what it’s like to have three jobs or something like that. They wanted me to take the safe route but you know what I’m an entrepreneur.

If the same thing is happening to you, just stay calm and put your faith to work. This is a business. No one is going to believe you at first. No matter what you try to say to them, they’re not going to believe you, but you have to continue. Take pride in what you do.

The initial hardships will almost tear you down but after you gain momentum and start moving, the rewards will be great. You’ll be amazed at the financial freedom that your efforts will bring. Thanks!

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The Importance of Knowledge and Skill in Your Online Business

November 28, 2009 Written by ProIMer 0 Comment

Knowledge and skills equals money. These two are among the most valuable strengths you can have to be successful in your business. You may have a huge resource but what if you lost it all today? What if you lost all of your resources, your networth, anything, all your stuff. Would you be able to make money today online with what you know and with your skills?

I know I could. If you’ve been struggling for a while and you don’t know how or why you’re not making any money, it’s because you need knowledge and skills. You got to have knowledge and skills, and along with skills come experience. In doing online marketing, experience is very handy and it falls in the skill category.

I know I could make money online even if I lost everything today because I know based on experience what’s going to make money. So if I had no resources, even if my budget was cut almost completely I can go make money today and still make profit. This is the importance of knowledge and skills. You have to develop those skills and use it to build, build, build and build. This is a business. You want to build up your leverage; you want to build up your clients, you want to build up your traffic and you want to leverage it all. I mean that’s how great businesses are built. You just got to build everyday and work on building.

If you are not building your resource up, what are you doing? You’re not doing anything. I know guys who know a lot of things. A lot actually but don’t put it into action, and guys who’ve been on for years who don’t really make any money. I ask them where their list is. They don’t have one. They’re not doing anything with their time, they have no traffic generation, and they don’t have any products, nothing at all, even if they know a lot.

After getting the right knowledge and skills, you must put it into action by building. Otherwise it’s useless. Build, build, build and build. Nothing happens unless something moves. You must put that knowledge and skill you acquired to work.

The final point, which a lot of people just don’t get, is that it’s all about sales and marketing. That is the driving force behind all businesses. You just got to sell, sell, sell, and sell more. That’s the real secret. Sell it. Sell some stuff. It even sounds kind of stupid to say but you just got to get out of there and sell.

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Building Credibility with Your Blog

November 25, 2009 Written by ProIMer 0 Comment

What I call a pure buyer will buy just about anything. You get them on your list or an affiliate sends traffic to your sales page and they’ll buy some stuff all the time, but most people are not like that, and the way for you to really make sales is through credibility, not just the sales page. Credibility has to do the trick, and here is a way to do it.

The good thing about social media and web 2.0 is that it’s really given us all a way of building massive authority and credibility on the Internet. To give you an example, here’s my blog. I want to show you a couple of things that I’m doing with it. I’ve just really beefed it up with credibility and free products and stuff based on things I’ve done on other niches like the guitar niche and it works really well.

So let me show you. First of all at the top of the main page of this blog I sometimes have a nested offer. If you’ve been on my blog recently, you would have seen the free audio product offer I had. The reason I place it there is because I find that if you just put a nested free offer at the top and at the center, it converts way better than an offer off of the sidebar.

You could also do this with an affiliate product if you want but it won’t help you build your credibility. So I recommend nesting something at the top of your blog. Whether it’s a product that you are trying to sell, something to give away, or even an affiliate product if you don’t have anything of your own.

What I like doing is having the product on top center with a graphic with it. It shows a lot of credibility. People who have products have a lot of credibility, so no matter what market you’re in, get a product, some graphics, and put it at the top of your blog.

Another good position in your blog to build your credibility is on the right side of the screen. I have several of my products on the right side of my blog. That too gives the same kind of credibility. It says this person has products; it’s just like being an expert. Like being an author of a book who is seen as an expert because of his writings.

Another element I placed in my blog to boost my credibility is my own radio show. On the left of every post you will see my own radio show through ustream.tv, a radio show gives you credibility. When someone lands on this blog post through the search engines and I’m on air they’re going to listen to it while they’re landing on the page. That’s another great credibility booster.

However, it’s on the right side of this blog that almost my entire credibility is built. I placed there three of my products and not only that but also several testimonials. It’s a really good thing. Anybody who lands on this page is going to think that those testimonies are social proof of whatever I’m doing right now. I had other testimonials on here where I showed people on video saying good things about my services and how my information changes the way they do business. If you’re on another niche try doing the same. Gather as much testimonials as you can and put them on the right side of your blog. This will increase your credibility and your conversions along with it.

Thanks!

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