Ryan Deiss To Reveal His Undercover List Building System in a Free Webinar

Internet marketer Ryan Deiss will give a free webinar about list building on Thursday, November 19, 2009 at 9:00pm EST.

According to Mr. Deiss, he will reveal his undercover list building sytem during the online seminar. Participants can expect to get the following information during the event.

  • “Send The Bill” Strategy and how to use it daily to generate cash on demand.
  • Why less is more when it comes to building a list, and how removing bullet points from certain squeeze pages can actually generate more opt-ins.
  • Why he despises multi-day “ecourses” and suggests that people stop using them immediately.
  • What a “lead magnet” is and why choosing the right one can mean the difference between a 50% opt-in rate and a 15% opt-in rate.
  • A behind the scenes look at his highest converting opt-in page ever.
  • Participants can get all of these and more during the free Webinar.

Ryan Deiss is inviting all of those who want to experience the sheer joy of clicking the “Send” button and watching cash pour into their back account almost like magic to be in his free Webinar.

More at:

https://www2.gotomeeting.com/register/972660539

Neil Shearing To Launch Secret Outsource Blueprint Biz in a Box on Tuesday

Neil Shearing together with wife Linda will officially launch their new product Secret Outsource Blueprint Business in a box on Tuesday, December 8, 2009. The product comes with resale rights and will be sold at a special introductory price of $47 for 72 hours starting Tuesday.

The package contains the Secret Outsource Blueprint, a 100+ page report on how to outsource jobs on eLance to help newbies come out with their own products and sell it. It will discuss the entire product creation and promotion outsourcing process using eLance. Newbies will be given instructions on how to outsource everything from contents, graphics, sales and landing pages, and the entire link building process.

Neil Shearing said that for newbies it all seems a bit scary to outsource the entire product creation and sales process if they haven’t done it before, so they created the Secret Outsource Blueprint to walk people through the system at eLance. It is a step-by-step system that readers can easily follow.

Aside from the Secret Outsource Blueprint ebook, the package will also contain a ready made sales letter, a PDF containing the first chapter of Secret Outsource Blueprint, the complete ebook, a squeeze page, a sales page, a download page, header and footer graphics, and simple instructions on how buyers can upload the entire package to their hosting, sell it and keep all of the profits for themselves. It’s comes with the complete tools to resell the package and make immediate money through PayPal.

The business model that Mr. Shearing proposes for the buyers of their package is as follows:

  • Set-up the provided squeeze page, give away the first chapter PDF in exchange for emails.
  • Send opt-ins to sales page where they can buy the ebook via Paypal
  • Send buyers to download page.

With this package, the Shearings will provide buyers not only a valuable information on how to outsource on eLance but also will give them a complete business in a box that they can easily set-up to make money for themselves immediately.

More at:

http://www.scamfreezone.com/bizinabox/

BUT WHAT ABOUT THE WEB E-ZINE?

All this time we’ve been talking about getting your e-zine up and running, discussing frequency and paid ads and automation and all that great stuff and we never once really touched on how to do all this for your e-zine if you’re going to do a web based e-zine.

Well, unfortunately my friend, that is a horse of a totally different color.

See, now, when it comes to opt-ins, that doesn’t really exist as you’re probably not going to be sending emails unless it is to tell people that the e-zine is going to be updated or has been updated.

What about the frequency? Well, the same principals really apply. If somebody goes to your web page day after day for a month and they don’t see any changes, they’re going to stop coming.

But, there is one difference between a web page and email. Web pages aren’t intrusive. People go to them when they want. So, it will probably be in your best interest to update your web page e-zine as often as possible. This, therefore, makes doing a web page e-zine a lot more work for you. Something to keep in mind.

What about paid ads? Well, it’s harder to get advertisers to spend money on ads for your web page because, again, this is not a captive audience as with an email. Most people when they go to web pages ignore ads. So you’re probably not going to get a lot of advertising for your web page e-zine unless you have traffic coming out the ying-yang.

What about the autoresponder? Do you even need one now? Well, again, unless you’re planning on telling people when your e-zine is going to be updated, most likely you won’t need one of these either. Most likely, when somebody joins or signs up, you’ll send them just an initial email giving them their user name and password to the members area and that’s it.

But, what happens when you starting getting 100 subscribers a day, if this thing really takes off?

Well, in that case, you have 2 options.

  1. You can go with the autoresponder option and have them opt-in only to get the login info and the URL of the web page. That will probably be the only message in your series. Of course this also serves to build your list. So this may not be a bad idea.

  1. You can go with membership site software like Amember, which really does a great job of automating this process for you. This way, you can add the option of having a paid member’s area if you like. The possibilities with this kind of software are endless.

Web page e-zines do take a little more work if you want to do them right, which is why many people shy away from them. But, if you do it correctly and build up some decent traffic to your web page e-zine, you can expand it to be even more than just that, which is the advantage of having a web page e-zine over an email e-zine.

AUTOMATING YOUR E-ZINE

In the early days of your e-zine, you’ve got maybe what, 20 subscribers? Certainly this is a manageable list. And it’s certainly easy enough to handle emailing them and taking care of all requests for opt-ins and opt-outs.

But what happens when your list hits 1000, or worse, 10,000?

There is no way you can keep up with the emails, opt-ins and opt-0uts. Remember, people are going to be opting in at different times. You may get one person on January 1 and the next person on January 14. If you’re publishing a monthly e-zine, you’re going to have to make note that John Doe gets his email in the 1st of every month and Jane Smith gets her e-zine on the 14th of every month. And of course, if somebody opts in on the 31st of a month, well then you’ve got a real problem because some months have only 30 days and…

See the situation we have here?

Over time, there is just no way to handle your mailings manually. You will literally drive yourself nuts and everybody on your list nuts as well when they either don’t get emails when they’re supposed to or get them way too often.

So what’s the solution?

Automation, that’s what.

That’s where autoresponders come in. They make running an e-zine an absolute breeze.

Each autoresponder service is slightly different as far as the interface, option and how they operate, but for the most part, all good services have the following things in common.

  1. Automatic opt-in process – Simply have the person go to a web page form online, fill in their information and click submit. The service will then send them an email telling them that they have to confirm this, if double opt-in, which I recommend. This way you don’t have to keep track of who opted in and when.

  1. Automatic unsubscribe process – At the end of each email that gets sent out, the service will put a little blurb that says something like “If you wish to unsubscribe, please click here.” This way, you also don’t have t worry about removing people from your e-zine.

  1. Delay settings – Each person who subscribes to your e-zine has a subscribe date attached to their account. This makes it easy to determine when the next message goes out the subscriber and you don’t have to do anything other than type in your message into the area where all your messages are stored and designate when the message will go out in terms of number of days after previous message was sent. This way, if a person subscribes on the 7th of March and you are sending an email every 7 days, you simply just indicate for each message to send it out 7 days after the last message was sent. This way, each subscriber will get their message EXACTLY when they are supposed to.

There are more options than these, but these are the main ones that control the whole process. This way, you never have to worry about when to mail or anything when it comes to your e-zine, other than to just create your content.

Yes, autoresponders can greatly automate this process for you.

I’d be dead without mine.

CREATING YOUR OWN E-ZINE

Now that we have established that creating your own E-zine is actually a good idea, we’re going to begin the process of actually creating the e-zine itself. The first step in doing this is deciding exactly what kind of e-zine you want to create.

Remember what we said in the previous article? There is more than one way to create an e-zine.

One is to offer what we call an e-zine newsletter. This is an e-zine that will be emailed to your subscriber base on a regular basis, whether it be daily, weekly, monthly or whatever frequency you choose.

In creating an e-zine newsletter that will be emailed, you also need to decide on the format of the newsletter itself. Are you going to send out text emails or are you going to send out your e-zine in HTML format? Just a word of caution; HTML emails are many times flagged as spam by Internet service providers, so you may want to stay away from them unless you have a really reliable autoresponder service that has an excellent delivery rate and reputation with the ISPs.

While we’re on the subject of autoresponders for your e-zine, there are a couple of ways you can go with this.

The first, and simplest, is to go with an autoresponder service like Aweber or GetResponse. Both are good services and you can’t go wrong with either one of them. They will both make sure that the bulk of your emails get delivered to where they need to go. The advantage of having an outside service is that you don’t have to worry about spam complaints, as they will handle all of them, including all opt-ins and opt-outs, or as is most commonly referred to as unsubscribes.

The downside to going with an autoresponder service is that you are pretty much at the mercy of their system. If there are things about it you don’t like, well, you either have to live with them or switch to a new service.

The second option is to have an autoresponder script set up on your own server. The advantages of this are that you are in complete control of your list and how your autoresponder works.

However, there is a HUGE downside to going with your own autoresponder script. Should one of your subscribers happen to scream spam (yes, it DOES happen), the complaint goes to your ISP. If you get enough of these complaints, your ISP can pull the plug on you and you’ll end up losing your hosting.

My personal recommendation is to go with a service like Aweber or GetResponse. You will save yourself a ton of grief.

Aside from offering your own newsletter through email, you can choose to offer your e-zine in the form of a web page that you would update every so often.

There are pros and cons to this as well.

The pros to having your e-zine on a web page are that you don’t have to worry about spam complaints. No emails are sent. The person just goes to the site, signs up for membership, gets his login and password and then accesses the site whenever he wants to. This makes for very little work for you as far as notifying members.

A good idea would be to have the last time the site was updated somewhere on the main page with what the update was so that people don’t have to go looking all around for the new information.

The cons of having your own web site e-zine are numerous.

For starters, maintaining a website is a lot more difficult and time consuming than typing up a 2 page letter and sending it out to subscribers. If you’re not an expert at web design, updating your site can be quite a painful process.

Another negative of having a member’s e-zine is that, unless you still have them opt-in, you have no way of contacting these people to let them know that the site has been updated. Many people, if not reminded about the e-zine, will simply forget that it exists and as a result will not come to the site at all after a period of time.

Another negative about having a website e-zine is security. If you want to keep the site only open to members, you’re going to have to have certain scripts written to keep people from hacking into your site. All of this is going to cost a lot more money than just sending out a newsletter, even if you do have to pay monthly fees to some autoresponder service.

Regardless of which format you decide to go with, there are going to be administrative headaches with each. Because of that fact, I strongly recommend staying away from the website and go with the email newsletter, at least when you first start out. As time goes by, you can “graduate” to a web based e-zine.