The Importance of Knowledge and Skill in Your Online Business

Knowledge and skills equals money. These two are among the most valuable strengths you can have to be successful in your business. You may have a huge resource but what if you lost it all today? What if you lost all of your resources, your networth, anything, all your stuff. Would you be able to make money today online with what you know and with your skills?

I know I could. If you’ve been struggling for a while and you don’t know how or why you’re not making any money, it’s because you need knowledge and skills. You got to have knowledge and skills, and along with skills come experience. In doing online marketing, experience is very handy and it falls in the skill category.

I know I could make money online even if I lost everything today because I know based on experience what’s going to make money. So if I had no resources, even if my budget was cut almost completely I can go make money today and still make profit. This is the importance of knowledge and skills. You have to develop those skills and use it to build, build, build and build. This is a business. You want to build up your leverage; you want to build up your clients, you want to build up your traffic and you want to leverage it all. I mean that’s how great businesses are built. You just got to build everyday and work on building.

If you are not building your resource up, what are you doing? You’re not doing anything. I know guys who know a lot of things. A lot actually but don’t put it into action, and guys who’ve been on for years who don’t really make any money. I ask them where their list is. They don’t have one. They’re not doing anything with their time, they have no traffic generation, and they don’t have any products, nothing at all, even if they know a lot.

After getting the right knowledge and skills, you must put it into action by building. Otherwise it’s useless. Build, build, build and build. Nothing happens unless something moves. You must put that knowledge and skill you acquired to work.

The final point, which a lot of people just don’t get, is that it’s all about sales and marketing. That is the driving force behind all businesses. You just got to sell, sell, sell, and sell more. That’s the real secret. Sell it. Sell some stuff. It even sounds kind of stupid to say but you just got to get out of there and sell.

How to Build Your List Fast – Part 2: List Building on Steroids

During the first part of this topic I discussed how to build a list by placing free special offers on forums. I also listed three forums to get you started, but before I ended Part 1 I promised to give you some tips on how to put the process on “steroids”. So, I’ll be discussing today some twist you can apply to the forum list building tactics to further multiply the sign-ups you get from it.

One forum where you can get a lot of targeted subscribers is WarriorForum.com, and as I mentioned in the previous post, it houses a marketplace, the WSO thread located just below the main discussion thread of the WarriorForum.

Now, here’s the twist to the forum list building tactics; instead of giving away a single product through the forum’s marketplace, giveaway two products. By giving away two products you’ll multiply the results you get by using the forum list building technique.

It doesn’t end there, what you should do next is to monitor the positions of your special offers. Every time one of your special offers fall off the first page you can easily “bump” it back to the top spot for maximum exposure.

You can repeat this strategy as much as you want. However, the best way to implement this is to know first hand how many subscribers you want to get from this campaign and compute your budget based on it.

Join Giveaway events

Here’s another method that you can do to build your list easily. Join giveaway events. By joining you’ll have a chance to explode your list by the hundreds especially if all of the JV partners are actively promoting the event. However, you should still check out the giveaway events that you join. Make sure that you have an idea of who the other contributors are. You don’t want to join a giveaway event where nobody is promoting. It beats the purpose of why we are joining the event in the first place.

Join giveaway events that are hosted by well known personalities in the industry. These are the events with the highest potential since a well known personality or IM guru hosting a giveaway event could attract long time marketers with large lists.

Tomorrow, on the third and last part of this series on how to build your list fast, I will discuss in detail the tactics you can use when you join giveaway events, plus some tips on joint venture and using social networks to your advantage. Watch out for it.

If you want to learn more about fast list building techniques then I recommend that you sign-up above and listen to the Ultimate List Building Secrets. It contains the information I discuss here and a lot more.

Till next time :)

Part 1 – Using Forums Special Offers

Part 3 – Giveaway Event Techniques

How to Build Your List Fast – Part 1: Using Forum Special Offers

This is the first part on a series of list building strategies anybody can do fast and with little or no budget. Though it only requires little or no investment at all, the technique is still very effective, when used properly it can get you a lot of sign-ups per day depending on the forum traffic on which you apply this strategy.

This list building strategy uses forums, particularly the threads for selling or giving away free items. There’s a little work involve since you must look for forums with a special offers section or a buy and sell thread.

This strategy requires that you have an attractive product to give away to entice forum members to sign-up as subscribers. I recommend giving away MP3’s, webinar recording, traffic generation products, or outsourcing info products. I find that these products are good giveaways.

What you’ll do is look for such forums (with buy and sell or special offers thread), sign-up, and check out the requirements on posting advertisements and special offers. Before anything else, you must check if there are requirements to post your ads. If payment is required, check out how much, the same goes for total number of posts required.

Decide how much you’re willing to spend per day to get sign-ups from forums if they require payment for placing ads and don’t go beyond that budget unless you are really getting a tremendous return on your spending. If a minimum number of post is required before you’re allowed to post an ad, check out how many, you’ll want to do this fast and not spend too much time trying to keep up with forum requirements before you’re allowed to post ads.

After fulfilling the requirements, all you have to do is to place your ads. Be as positive about the features of the products you are giving away. Tell the forum members how it can help them. If you can afford the services of a copywriter, have him write you a decent sales copy and use that in the forum. Lastly, don’t forget to emphasize that they can get all the benefits from your product just by signing up to your list.

Now to give you a head start, here are three forums with marketplaces where you can put up an offer with a link back to your sign-up form.

1. www.Warriorforum.com – WSO (Warrior Special Offer)

Posting a WSO thread in Warrior Forum requires a fee of $20 and a membership to the forum’s war room currently at $37. WarriorForum.Com is great for building a list of Internet marketers since it is one of the most prominent Internet marketing forums in the planet.

2. www.Forums.DigitalPoint.com

The digital point forum features a buy, sell or trade thread where you’ll find the Freebies thread. This is where you should post your free offers to subscribers. The digital point forum is also good for building a list of those into Internet marketing.

3. www.Marketingdotcom.com/forum/

This forum is run by Mike Filsaime. Like Warrior Forum, it provides a special offers thread. Use this to post your offer giving away products to forum members.

The three forums above are just some of the forums that contain a marketplace. You are not limited to the three listed above. Look for as many forums as you can and use all of their marketplaces if possible. Doing this will explode your list fast.

The above technique for list building is just the first part of how to build your list fast. Next time I’ll discuss how to put these techniques on “steroids” to double its effectiveness.

Don’t forget to sign-up above to get your hands on the Ultimate List Building Secrets. It contains this strategy plus so much more.

Enjoy!

Part 2 – List Building on Steroids

Part 3 – Giveaway Event Techniques

You can create products even when the budget is just enough for a shoe string

Whenever I have tried to suggest that the best way to make money online would be the creation of ones own products, people seem to die that very instant. Either they shriek and expostulate how they have no money for the making of own products or they just stay silent and turn away without any expression. But, in reality, because you are unaware, you are building a misconception. It is because you can create your very own products and that too buy paying just about nothing. I am here to tell you how to do it and so read on if you want a cheap alternative.

Firstly, a product does not always have to be a cream or soap or some material thing. Ever heard of anything called informational product? Well we will sell the same. Basically, this product will provide information to people about anything you choose to tell them. The product can then be designed to include either written or verbatim information or instructions. They will also have some definite formats for the purpose. These formats may be anything from PDF to Mp3 and can be easily availed at a cheap rate. Sometimes they may also be got for free.

I personally feel that PDF files are better and easier to use rather than use any other form. Basically, it is the ease of development which pulls me. You can easily get word docs to transfer into PDF and the work will be done. In fact if you are looking for the Office pack then you can get it online and that too for free! Once you find it, just download and it will install smoothly of its own.

The benefit of the Open Office software is that along with all the functions and file creations, it will allow you easy development of PDF. The older version of the MS Office however, looks for external added PDF makers to work properly. So, you can get the Open Office if you want because no one has ever been heard to complain about it.

So, if you are harbouring thoughts of excess expenditure then just shove them off. There are very cheap alternatives available and you can even access free solutions for your work. With all the cheap material around you, do something constructive, get a video done, an e-book written and start making money. Once you start off, you can easily accumulate money and move on to better products.

But never say that creation of own product is expensive because shoe string budgets have also been highly successful in this industry.

10 WORDS THAT SAY BUY – PART 6

In this installment of “10 Words That Say BUY!!!” we’re going to concentrate on a word pair that has made the online and offline world run for a very long time. The words are discount and sale.

Let’s face it. One of the biggest shopping days of the year is the day right after Thanksgiving, or Black Friday. Why is this such a big shopping day? Because just about everybody and their grandmother is running a sale. And not just a sale, but a HUGE sale. I mean, they’re practically giving everything away. The discounts on items run anywhere from 20% to 75% off. Sometimes you can see discounts even bigger than that. Car dealers have a field day on Black Friday. Why?

Because people want to get more than what they’re spending for it. If they know something is “worth” $100 and they know they can get it for $50, even if it’s not something that they “really” need, they will probably find it in their budget to make the purchase. Why? Because they know they will probably never get the chance again. At least not for a very long time anyway.

So, how do we, as Internet marketers, take advantage of this fact? And make no mistake about it. This is a fact of sales. People are always looking for a bargain, discount, whatever you want to call it. Understanding that is the first step to taking advantage of it. How?

For starters, if you’re thinking of selling your own product online and haven’t begun yet, think about the value of your product. How do you do this? Compare it to the prices of other comparable products. Once you have a figure planted firmly in your mind, write it down. That is going to be the price that your product would “normally” sell for. Now, think about what you as a buyer would feel is a good bargain for that product. Write that price down as well. That is your sale or discount price. Maybe you might feel it’s too low at first. Fine. Test it out. How?

This is where you’re going to have to do some experimenting. Initially, you may make a few sales that are below what you want to charge, but ultimately you will eventually arrive at a price point where you can give a small enough discount and still make additional sales because of it. Keep changing the price in the initial stages of selling your product until you are comfortable with the number of sales you’re getting in relation to the price you’re charging. Remember to include the “original” price on your website, even though there really wasn’t an original price. In this case it will be the price you think the product is worth.

For those already selling a product, simply go through the same process for determining a sale price. You already have your “regular” price, so half the job is done. Eventually, you will arrive at a sale price that will bring you enough additional sales to make up for the reduction in cost.

Customers like sales and discounts. So give them what they want. In the long run, you’ll probably end up making more sales because of it.