5 Important Components You Must Have in A Squeeze Page

October 29, 2009 Written by ProIMer Tips 0 Comment

Your squeeze page is one of the most important parts of your system. It is the door of your business. This is where you send people to give you their name and email address so that you can build up your list and your business.

There are 5 important components in a squeeze that you must have in order to make it high converting.
1.    Pre-headline
2.    Headline
3.    Bullets
4.    Call To Action
5.    Opt-in form

#1 Pre-Headline – This should be short, to the point and awake interest. You should use psychological triggers like scarcity and exclusivity.  An example of scarcity is “download now before it’s gone”.

#2 Headline – The headline is the most important component of a squeeze page as it summarizes what you are offering to your visitor. You should always use red font color for your headline because it arouse curiosity in the head of the visitor. The curiosity factor is important in the headline.  What’s interesting about your offer?  Any backstory or anything that could create curiosity.  You should also have the big benefit. What is the benefit the visitors will get with your offer?.  Benefit + Curiosity = Great Headline.

#3 Bullets –  After the headline you are going to have bulletpoints. The bullets are little like the headline. They need to flow and have curiosity and benefits in them too, based on the material inside. Consider yellow highlights or underline on beneficial words to relate to your visitor’s needs.


#4 Call To Action –  Here you are basically going to restate the scarcity or exclusivity you have put on the pre-headline.  Because you want to create the urgency, so that the visitors will opt-in immediately.  And also you have to tell them exactly what you want them to do. Basically to opt-in.


#5 Opt-in Form – This is a piece of html code that you will get from your auto-responder service like Aweber or Getresponse. You will put this code on your website where the visitors will fill in their name and email address. I use Getresponse by the way if you were wondering.

It’s not difficult to create a well converting squeeze page. All you have to do is to pay attention to the 5 important components above.

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CREATING YOUR OWN E-ZINE

July 2, 2009 Written by Mr X 0 Comment

Now that we have established that creating your own E-zine is actually a good idea, we’re going to begin the process of actually creating the e-zine itself. The first step in doing this is deciding exactly what kind of e-zine you want to create.

Remember what we said in the previous article? There is more than one way to create an e-zine.

One is to offer what we call an e-zine newsletter. This is an e-zine that will be emailed to your subscriber base on a regular basis, whether it be daily, weekly, monthly or whatever frequency you choose.

In creating an e-zine newsletter that will be emailed, you also need to decide on the format of the newsletter itself. Are you going to send out text emails or are you going to send out your e-zine in HTML format? Just a word of caution; HTML emails are many times flagged as spam by Internet service providers, so you may want to stay away from them unless you have a really reliable autoresponder service that has an excellent delivery rate and reputation with the ISPs.

While we’re on the subject of autoresponders for your e-zine, there are a couple of ways you can go with this.

The first, and simplest, is to go with an autoresponder service like Aweber or GetResponse. Both are good services and you can’t go wrong with either one of them. They will both make sure that the bulk of your emails get delivered to where they need to go. The advantage of having an outside service is that you don’t have to worry about spam complaints, as they will handle all of them, including all opt-ins and opt-outs, or as is most commonly referred to as unsubscribes.

The downside to going with an autoresponder service is that you are pretty much at the mercy of their system. If there are things about it you don’t like, well, you either have to live with them or switch to a new service.

The second option is to have an autoresponder script set up on your own server. The advantages of this are that you are in complete control of your list and how your autoresponder works.

However, there is a HUGE downside to going with your own autoresponder script. Should one of your subscribers happen to scream spam (yes, it DOES happen), the complaint goes to your ISP. If you get enough of these complaints, your ISP can pull the plug on you and you’ll end up losing your hosting.

My personal recommendation is to go with a service like Aweber or GetResponse. You will save yourself a ton of grief.

Aside from offering your own newsletter through email, you can choose to offer your e-zine in the form of a web page that you would update every so often.

There are pros and cons to this as well.

The pros to having your e-zine on a web page are that you don’t have to worry about spam complaints. No emails are sent. The person just goes to the site, signs up for membership, gets his login and password and then accesses the site whenever he wants to. This makes for very little work for you as far as notifying members.

A good idea would be to have the last time the site was updated somewhere on the main page with what the update was so that people don’t have to go looking all around for the new information.

The cons of having your own web site e-zine are numerous.

For starters, maintaining a website is a lot more difficult and time consuming than typing up a 2 page letter and sending it out to subscribers. If you’re not an expert at web design, updating your site can be quite a painful process.

Another negative of having a member’s e-zine is that, unless you still have them opt-in, you have no way of contacting these people to let them know that the site has been updated. Many people, if not reminded about the e-zine, will simply forget that it exists and as a result will not come to the site at all after a period of time.

Another negative about having a website e-zine is security. If you want to keep the site only open to members, you’re going to have to have certain scripts written to keep people from hacking into your site. All of this is going to cost a lot more money than just sending out a newsletter, even if you do have to pay monthly fees to some autoresponder service.

Regardless of which format you decide to go with, there are going to be administrative headaches with each. Because of that fact, I strongly recommend staying away from the website and go with the email newsletter, at least when you first start out. As time goes by, you can “graduate” to a web based e-zine.

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