Decisions… Decisions…
August 13, 2009
Written by Mr X
I know that is highly unfair to us and all that but at certain times there are decisions and choices that we tend to make which can completely shatter in one go all that we have striven to build up. It is extremely unfair to us after the way we have tried and are about it reach success but such things are inevitable. So, I have structured out this article to deal precisely with the pitfalls and its various types which you may come across when running a successful online business. Choices are hard to make but you have to know which best to make.
Choosing a business niche in itself is not very pleasant or easy and it requires a lot of thinking before venturing. Just because it is online does not mean that it is easy and will inevitably make you rich. Therefore, many people who jump in have to come out with huge losses because they took the first step without the proper calculations and speculations. As an example we may cite that you have written an ebook regarding old stamps and their whereabouts and is going to release it on the net. At that moment you find out that people do not want to know about the stamps but they are interested in buying the stamps. So, you have chosen a right niche but a wrong way of making money. Therefore you should always research before entering into these things.
Moreover, choosing the way the advertisement of the site will work plays an important role in its survival. See, firstly, not all advertising forms are fully efficient and effective and secondly, those that are effective are most often overlooked by people. Also, most of the time people simply fail to understand the meaning of targeted audience and would spend money to set up ads in places where people go to claim businesses rather than learn about anti-aging. Who said that no one will notice? Everyone will but no one will be interested in clicking on it to know more.
After this comes the various choices that you make regarding the name of your domain and the hosting web about it. You may land up with a domain name which has no connection with what you are selling and as soon as you start becoming successful, the web hosts might just let your website crash by closing it down.
However, these are but a few choices that we have to make properly if we want to run a successful online business. And that is the reason why thorough research is necessary before you enter anything.
In later articles I will surely expostulate more on the topic of researching etc.
I Need To Advertise… But Where And How?
August 6, 2009
Written by Mr X
Nowadays, advertising sells everything and as such many new ways of advertising have developed. If you start counting the various types of advertisements that you can include in your web page then you would simply tire. However, like in every other thing there are certain drawbacks in this too. Firstly, there are many advertisements which do not work at all while other advertisements are extremely excellent. The problem therefore lies in the selection of the right type of advertisement, something which would work for you. Also, it needs to be something efficient and not one which will eat away most of your time.
So, I have come up with this article to try and tell you about the various forms of advertisement and how each one works. Starting with the pay per click advertising we have the largest problems possible. If you already have a huge business running and can afford the initial loss that you will make using this advertising then you can try it out, however, it is a difficult process and any handbook meant to make it easy only helps deepen your confusion about it. It is advisable that as a fresher, you stay away from pay per click.
Now comes the article marketing which is very effective and moreover free. However, the condition is that you have to write well. If you cannot write well and do no have the skill required handling articles professionally then you will never have any success. But, all is not lost because you can always learn. In fact there are excellent books available which tech you how to write properly and correctly.
The solo ezine ads that are available are very efficient. Of you can get hold of a responsible ezine then your work is done. the trick however is to write effective advertisements and sales copies. But this is not like article writing where he information is the priority. On the other hand ezine ads are very cleverly construed letters for sale. It is a craft that needs patience and learning.
There are also other sites like the classifieds etc where you can advertise if you do not make it for the ezine ones. The ads given here require that you make the ad into a mixture of information and sale. Also you can try the various forums where you just get to have a signature line. If you have enough time then this may be a very good idea.
So, get the details right if you want promotion. Always choose what you can do and not what you cannot do even if it is highly profitable. Article writing is always not necessary if you can write excellent advertisements then too you can make loads of money.
Hope I have helped you slightly.
Marketer? Person? What are you?
July 1, 2009
Written by Jerry Johnson
In one of the many forums that I have attended as an internet marketer and developer, a very interesting topic of discussion was raised. The question was, who should we put first, the person or the marketer within us. The meaning of the statement was whether when you are making a sale, you get that sale completed by hook or crook, or do you stay within your limits and compromise on marketing. Now, most of you who know me can easily say which view I will take, but the others would simply have to guess. I for myself would not say anything at this moment as I do not want to jeopardize my situation. But the answer will be clarified as we move on.
However, the topic in itself is quite contradictory because we cannot say what really ever defined or defines the juncture of being a marketer and a person. To illustrate how difficult it is to differentiate I would like to use the topic of pop-ups.
I am sure that most of you are aware of pop-ups and for those without the prior knowledge; pop-ups are small windows which pop up at times across your browser window with some message written on it. Usually, it is a form of advertisement that the site owner would like to project to you but at the same time would want you to stay with their site and not leave without taking some action.
It has been found out that these pop-ups are extremely efficient for sales and advertising purposes. However, the back lag is that they can be blocked. If pop-ups are blocked in a PC then the site owner does not get to make much profit through the pop-up. But, pop-up blockers are not used by all and sundry and can be very irritating at times.
I do not like them at all, if you were to ask me about them. Also I use a blocker as I cannot take the headache of going through useless rubbish and find just one useful article. So, I do look up pop-ups sometime but only when they are about something useful. So, they can really bring an income.
Therefore what have you decided, would you continue with pop-ups or just block them.
So, who are you? A marketer or a person?
As for me, I am a person who practices marketing!
Becoming An Article Marketing Badass – Part 1
May 21, 2009
Written by Mr X
Let’s start. This is probably going to be the beginning of one of the lengthiest articles on advertising. You might ask why. The reason is simple. Even before website and products, I think what comes across as most important is advertising. We are going to start in alphabetical order- first article marketing.
Other methods of advertising are defined by their names. But article marketing is different. You may again ask, why? Well let’s take the example of safelists, where you simply line up the ad and wait for it to run. However, in case of article marketing, it is not so direct. There are a number of ways in which you can earn money through this.
But before discussing these methods, let us first define article marketing.
Article marketing is nothing but the process of getting people to visit your website by writing articles. Thus it is an indirect form of advertisement.
Let’s explain.
Why do people read articles? To get information. I could have wanted some information on some topic so I simply visit a search engine and type the name of the topic I am searching for. But I do not know what kind of results I might be getting. So to narrow down my search I can type: “topic name” + “articles”. Hopefully, a list of articles that are available on that particular topic will be made available to me. Now why would I want these articles? Because they provide some information which is of consequence to me. At least I would sincerely hope that the articles I get are informative but not everybody is an excellent article writer. But most of the articles that get published are good in quality especially if you search for them in an article directory. However we shall discuss that later. The point that I am trying to make here is, article directories are quite popular among the masses and good quality articles are found in them generally.
The next question you would ask is, that how can I use this as an advertising method, if for instance I am writing on “Natural Acne Treatments”?
Now we begin to start how to use article writing as a means for promoting your site. You can submit a resource book along with your articles to an article directory. Now the resource box is a place where you write some things about yourself and your site. Now the trick here is to make people read beyond the article and go to the resource box. I would show you some tricks by means of which you can make people read your resource box later. But the point is that if they like what they see they might visit your site where you can do a number of things. I’ll explain these later as well.