Email Marketing Is …Emperor?

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Jason Parker's Internet Marketing Show

emperorYou’ve heard “Content is King.” Here’s a new one for you… “Email Marketing is Emperor.” We’ve all heard “The money’s in the list” too. Well, the money’s in the list, and it’s also in authority sites that generate so much traffic that it’s got to be a whole lot of fun to sit back and watch the money pour in from ad revenue.

However…

I’ve been wanting to say for a long time that email marketing is the best thing you can do online and now I believe I finally have the proof. For one, I make most of my income through an auto-responder. Secondly, I’ve worked behind the scenes with some pie-in-the-sky gurus and I’ve seen them send 8,000-11,000 clicks to a site from sending just 1 email… and you wouldn’t believe how many dollars these guys make with 1 email until you’ve seen it.

Finally, reason #3… Let’s take a case study. John Chow has one of the biggest internet marketing blogs on the net. If you’ve been to it, you know it has more ads on the site than a classifieds section of a newspaper (Not that that’s bad at all… the guy is a hardcore marketer… I freakin love it.)

So, I believe most marketers think he makes the bulk of his income from onsite advertising. WRONG. Of the $40,000 per month made from the blog, Chow openly admits that roughly 1/3 of revenue comes from the onsite advertising, and the rest is made from the email list he collects from the site… and getting clients into recurring commission affiliate programs.

What are the reasons why email marketing makes you so much money?

  • You don’t need THAT much traffic to make a decent income with email. For revenue from ads like AdSense, you do. That right there pretty much says it all.
  • You can make money whenever you want, just by sending an email. You can sell more stuff to the same customers whenever you want.
  • If you’re only running ads, a customer would have to consciously choose to visit your site in order to see your offer. EVERYONE checks their email, so with an autoresponder, you put it right in front of their face.

If you want to learn more about email marketing, check out Tiny List Big Profits and Ultimate Listbuilding Secrets.

What do you think about my opinion? Do you think I’m right or wrong? Do you have a case that furthers my proof or do you have one against what I’m saying?

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  1. DesDrecNo Gravatar

    - 25th Aug, 09 04:08pm

    I think you’re absolutely right Jason. Even though I’m at the beggining of my IM career I can honestly say that list building has been the most important element of my business.

    DesDrec

    P.s. It seems like some of your links are working?

  2. DesDrecNo Gravatar

    - 25th Aug, 09 04:08pm

    I meant to say aren’t working. Whoops! ;)

  3. Jason ParkerNo Gravatar (author comment)

    - 25th Aug, 09 04:08pm

    @DesDrec Thanks for the heads up man :) I think the plugin I’m using is screwing up links for some peoples’ browsers.

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