Most Valuable Website Real Estate?

Written by Jason Parker 0 Comment

Jason Parker's Internet Marketing Show

Are you utilizing the most valuable real estate on your website? Odds are you’re leaving up to thousands of dollars per month on the table because I’ve personally only heard one other person in marketing talk about this… even though it’s being implemented by some of the richest marketers online.

There’s one particular piece of website real estate I want to talk about that can make MAMMOTH profits from. It has to do with the process of opt-ing into your e-mail list. The piece of your website that you MUST utilize is this… The page right after opt-in… whether it be from a squeeze page or blog.

This is probably THE most valuable piece of real estate on your website because of a couple reasons.

1, Everyone you generate on your e-mail list will see this page (which means you should promote the most profitable offer you’ve ever promoted there).

2, A pure buyer will buy anything. They’re addicted to spending money. Why not put something right in front of his face after opt-in?

Most pages after the opt-in simply say “Please check your e-mail box and click the confirmation link to receive your free report (or whatever).”

This page should not only say this at the top, but you should try to sell something on this page at the same time. Whether it’s a sales page for your own product or a link to an affiliate sales page, or a rectangular banner, this is a place you can generate a lot of sales.

I actually use single opt-in, which creates a better user experience for the prospect I believe. My message after opt-in says something like, “Thanks for signing up. Your freebie is being e-mailed to you as we speak.”

Then there’s an offer right underneath.

If you use double opt-in, just promote underneath your message that says they must confirm their email address.

Let’s talk about another piece of valuable website real estate… Inside your freebie at the end of a PDF report you should sell something because again, everyone on your list will see this.

Not everyone on your list will see every offer you promote to them after.

Another good place is similar… on the freebie download page. You can monetize that as well and make great money.

So… if you want to utilize your valuable website RE, here’s the process you should take:

1) Offer something on the page after opt-in along with your message to confirm your e-mail.

2) Offer something on your freebie download page and/or inside your freebie.

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