Building Credibility with Your Blog

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Jason Parker's Internet Marketing Show

What I call a pure buyer will buy just about anything. You get them on your list or an affiliate sends traffic to your sales page and they’ll buy some stuff all the time, but most people are not like that, and the way for you to really make sales is through credibility, not just the sales page. Credibility has to do the trick, and here is a way to do it.

The good thing about social media and web 2.0 is that it’s really given us all a way of building massive authority and credibility on the Internet. To give you an example, here’s my blog. I want to show you a couple of things that I’m doing with it. I’ve just really beefed it up with credibility and free products and stuff based on things I’ve done on other niches like the guitar niche and it works really well.

So let me show you. First of all at the top of the main page of this blog I sometimes have a nested offer. If you’ve been on my blog recently, you would have seen the free audio product offer I had. The reason I place it there is because I find that if you just put a nested free offer at the top and at the center, it converts way better than an offer off of the sidebar.

You could also do this with an affiliate product if you want but it won’t help you build your credibility. So I recommend nesting something at the top of your blog. Whether it’s a product that you are trying to sell, something to give away, or even an affiliate product if you don’t have anything of your own.

What I like doing is having the product on top center with a graphic with it. It shows a lot of credibility. People who have products have a lot of credibility, so no matter what market you’re in, get a product, some graphics, and put it at the top of your blog.

Another good position in your blog to build your credibility is on the right side of the screen. I have several of my products on the right side of my blog. That too gives the same kind of credibility. It says this person has products; it’s just like being an expert. Like being an author of a book who is seen as an expert because of his writings.

Another element I placed in my blog to boost my credibility is my own radio show. On the left of every post you will see my own radio show through ustream.tv, a radio show gives you credibility. When someone lands on this blog post through the search engines and I’m on air they’re going to listen to it while they’re landing on the page. That’s another great credibility booster.

However, it’s on the right side of this blog that almost my entire credibility is built. I placed there three of my products and not only that but also several testimonials. It’s a really good thing. Anybody who lands on this page is going to think that those testimonies are social proof of whatever I’m doing right now. I had other testimonials on here where I showed people on video saying good things about my services and how my information changes the way they do business. If you’re on another niche try doing the same. Gather as much testimonials as you can and put them on the right side of your blog. This will increase your credibility and your conversions along with it.

Thanks!

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