5 Important Components You Must Have in A Squeeze Page

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Jason Parker's Internet Marketing Show

Your squeeze page is one of the most important parts of your system. It is the door of your business. This is where you send people to give you their name and email address so that you can build up your list and your business.

There are 5 important components in a squeeze that you must have in order to make it high converting.
1.   Pre-headline
2.   Headline
3.   Bullets
4.   Call To Action
5.   Opt-in form

#1 Pre-Headline – This should be short, to the point and awake interest. You should use psychological triggers like scarcity and exclusivity. An example of scarcity is “download now before it’s gone”.

#2 Headline – The headline is the most important component of a squeeze page as it summarizes what you are offering to your visitor. You should always use red font color for your headline because it arouse curiosity in the head of the visitor. The curiosity factor is important in the headline. What’s interesting about your offer? Any backstory or anything that could create curiosity. You should also have the big benefit. What is the benefit the visitors will get with your offer?. Benefit + Curiosity = Great Headline.

#3 Bullets – After the headline you are going to have bulletpoints. The bullets are little like the headline. They need to flow and have curiosity and benefits in them too, based on the material inside. Consider yellow highlights or underline on beneficial words to relate to your visitor’s needs.

#4 Call To Action – Here you are basically going to restate the scarcity or exclusivity you have put on the pre-headline. Because you want to create the urgency, so that the visitors will opt-in immediately. And also you have to tell them exactly what you want them to do. Basically to opt-in.

#5 Opt-in Form – This is a piece of html code that you will get from your auto-responder service like Aweber or Getresponse. You will put this code on your website where the visitors will fill in their name and email address. I use Getresponse by the way if you were wondering.

It’s not difficult to create a well converting squeeze page. All you have to do is to pay attention to the 5 important components above.

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