ClickTale Shows More Accurate Visitor Analytics Says Co-founder Tal Schwartz

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Jason Parker's Internet Marketing Show

Tal Schwartz, an Entrepreneur and Co-founder of ClickTale said last week that ClickTale is now “the industry leader in customer experience analytics, providing businesses with revolutionary insights into their customers’ online behavior.”

ClickTale.Com is a service that records everything a visitor to a site does and allows website owners to watch what transpired during the visit. It gives merchants a chance to discover what is happening between their sites and their targeted audience. Giving them a chance to improve their sites or landing pages.

Schwartz recently wrote about an error in Google Analytics in ClickTale’s blog. Though he admit that their company uses Google Analytics he said there are several major limitations that its users should be made aware of. He talks about the limitation in Google’s method of computing “Time on Page” and “Time on Site”.

He said that Google Analytics calculate the “time on page” of a visitor by getting the difference between the time a visitor opens a page and the time the same visitor clicks on another page, while the “time on site” is simply the total of all the results from the “time on page” calculations.

According to Schwartz, this is inaccurate since visitors may look only on a single page and not move through a site (a bounced visitor). Google Analytics can’t record a second page being viewed; therefore it has no way of showing how much time a bounced visitor stayed on the website.

Another limitation he mentioned is that Google Analytics has no way of telling whether visitors changed tabs, minimize their browser or walked away from their desk while the website is displayed then come back and view the website again. These normal browsing habits are missed by Google Analytics, it only captures visitor movement from one page to the next. “Time on page” doesn’t tell webmasters anything about the interaction between the visitors and the site.

The last limitation Mr. Schwartz pointed at is that Google Analytics can’t tell how long visitors stayed in the exit page and why they left, whether they finish their transactions or they were having some troubles in filling-up online forms.

According to Mr. Schwartz, that’s where their service comes in. They use unique analytics tools to solve all of the above problems and show webmasters exactly how long visitors stayed on each page. He said their service records everything visitors do when they get on a site, they capture mouse movements, clicks, scrolls, keystrokes, and even the exact time they close the page.

The best part of their service is that webmasters can then watch all of this to determine what should be improved in the site.

More at:

http://blog.clicktale.com/2009/10/14/what-google-analytics-cant-tell-you-part-1
http://kantaas.com/google-analytics-inaccurate-expert-says/
http://www.practicalecommerce.com/articles/1329-Google-Analytics-Inaccurate-Expert-Says

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